Fields Center
The Challenge
Jennifer Bogin, Founder and Executive Director of the Fields Center, is a leader and visionary in the field of neurodiversity and in 2020, she founded the Center in Northampton, Massachusetts. Fields Center serves as a 'home base’ and community hub for individuals and families in the neurodiverse community. Diversity and inclusivity are central to what they do and the Center is a place where you don’t need a diagnosis to walk through the door.
Fields Center is poised for growth, but their old website wasn’t doing a great job at communicating who they are or the important work they’re doing in the community.
Work Done
- Sitemap & wireframes - we created a new sitemap and wireframes of key pages to guide the structure and design of the new site.
- Logo refresh - we updated the client’s existing logo with a modern look and feel.
- Updated color palette & fonts - we also refreshed the website color palette and fonts, giving both a more modern look and feel.
- Customized Wordpress site - we customized the site design, based on the wireframes and the client's overall goals.
- Website content writing - when the Fields Center team needed assistance with writing site content, we jumped in, worked closely with their team and created original site content.
- Integration of 3rd party marketing tool - we made sure the integration of a 3rd party tool continued from the old website to the new.
The Result
A modern, mobile-friendly website with an improved user experience, compelling visuals, and clear opportunities for people to engage with the Center.
The website is already making an impact, connecting people with the Fields Center as the vital community resource it is and offering hope to families dealing with isolation.
We’re happy to be continuing our work with the Fields Center, handling website maintenance and additional items as needed.
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We had a great experience working with Tunnel 7.
Emily has a unique ability of being able to put herself in the shoes of her clients, wrapping her head around what’s needed, even at times when I wasn’t completely sure what we needed. I really appreciate the Tunnel 7 team’s flexibility and their willingness to pivot and help out with things like writing content for the website when we realized we didn’t have the internal resources to do it.
Our website project was so easy and I’m thrilled with the end result. I truly cannot think of anything that could have been better.
Jennifer Bogin, Executive Director, Fields Center