Berkshire Choral International
The Challenge
Berkshire Choral International provides unique choral singing experiences in world-class settings around the globe, but their website design had become outdated and they needed a fresh look to attract new, and particularly younger, singers.
Work Done
- Sitemap and wireframes
- Refreshed layout of Programs section - Program pages are engaging and program details are easy to access
- Modern website design with custom line drawings that match client's brand
- Custom Wordpress website build
- Content migration from old site
- Ongoing marketing support after new website launch to promote client's programming
The Result
In the first quarter since the new website launched, website sessions are up 100% and key conversions are up over 250%.
Tunnel 7 has been our strategic partner in web design, SEO, and a national digital marketing program through our recent turnaround process, helping us to grow our applicant base by 70% in four years.
Working with them on our recent website redesign was a great experience. They understood our business and the niche audience we need to reach and created a site that distills our story with energy and clear calls to action. Our web traffic has doubled since the relaunch. As a person without a tech background, they translated technical options into layperson terms I could understand to make informed decisions. They kept us on track with a clear roadmap and delivered on time and on budget.
Tunnel 7 is a core part of our success.
-Steve Smith, President & CEO