Teaching at the Isenberg School of Management
I am honored to be presenting again to the small business marketing class at the Isenberg School of Management at UMass Amherst. This has become something of an annual event for me and I look forward to teaching the class and working with the bright students in this prestigious program. Here is the class description:
"While a lot of attention gets paid to social media and search engine optimization, good old email marketing remains a very effective way to get your message out to the world and grow your business. In this workshop, we will look at strategies for effective email marketing and popular tools you can use for simplifying your workflow."