Email Marketing Class at UMass Isenberg
For the past several years I've been lucky enough to present to students at the Isenberg School of Management at UMass. I am happy to report that they have asked me back again this year! This time I'll be presenting on the topic of email marketing. The workshop will cover:
- Why email marketing?
- How to build quality mailing lists
- Best practices for email design
- Strategies for tracking success and failure
- Repurposing content for email campaigns
The presentation format will include lecture, as well as ample time for Q&A.