Finck & Perras Launches New Website
Finck & Perras Insurance Agency has been providing insurance services in the Pioneer Valley and beyond for decades. Year after year, they win “Best in the Valley” awards and their reputation for stellar customer service is second to none.
When they first approached me about working with them on a website redesign project, it had been ten years since their last redesign. They were looking for a site that would create a more user-friendly customer experience and that did a better job of highlighting their great reputation in the community. The site needed a more modern look and feel, while still keeping with its local flavor. It was also essential that it be ease to update, thus avoiding the editing bottleneck that had existed on their old site.
We created a simplified navigation on the new Expression Engine website with clear calls to action that highlight Finck & Perras’ success stories and make it easy for potential customers to find information about their services. Users can now easily request a quote, ask a question and even get help filing after-hours claims through the site. New imagery was also added, with a focus on local scenes in the Pioneer Valley.
The client and I also worked together to define specific content types that emphasize Finck & Perras’ community involvement and highlight the many ways that they go above and beyond for their customers. Adding new content and making updates to the site are a breeze for the client now and new blog posts and case studies help to keep the site content fresh and engaging for users.
Since go live, the new website is already starting to generate business leads!