Berkshire Choral International Launches New Website
filed under: News, Website Design
We're thrilled to announce the launch of a new website for Berkshire Choral International. This Great Barrington, MA-based organization provides world-class singing experiences for choral singers, but they were suffering from an out-of-date website that wasn't doing a good job of highlighting who they are and the events that they offer.
Our work together began with an extensive discovery phase which included a user survey and user testing. This provided valuable user feedback that informed the website design and development process. The new website features a dynamic new introductory video and compelling imagery from BCI singing venues around the world. The new site tells the story of who BCI is as an organization and creates an experience that allows prospective singers to step into the shoes of current choral singers and get a feel for what singing with BCI is all about.
The website is also already producing results - goal completions were up 269% and page views were up 11% in the first month alone. We're thrilled to be continuing our work with BCI on the marketing front as they spread the word about the new website.