Tunnel 7 Featured In The Daily Hampshire Gazette
I was recently interviewed for a B2B advice piece in The Daily Hampshire Gazette.
What I really love about this article is that it gave me a chance to reflect upon the growth of Tunnel 7 and web design / development in general. When I began this work in 2001 website development was still somewhat clunky and cumbersome. Small text changes often required the client to pay for at least an hour of developer time. This led to a lot of beautiful, stagnant websites. Time machine to 2013 and wow, clients are empowered! The advent of the Content Management System (CMS) has given clients the ability to add and edit their own content, and independently manage most aspects of their sites. As a bonus, because of radical advances in coding and CMS maturity, clients often get better websites, that they can edit themselves, at a better value than their clunky old site.
While everyone benefits from these leaps in technology, it’s easy to forgot that with great power comes great responsibility. Having a website with a CMS that allows you edit content is not the end game. Real success entails putting that CMS to work. It means thinking about your business goals and how your site can help you achieve them. It means keeping your content fresh and relevant. It also means making sure people can find your site in the first place. In 12 years of business, one thing that hasn’t changed while technology has, is my commitment to helping businesses make the most of their websites.
If you'd like to benefit from my passion, let's talk!